How we test every app
The same process and the same criteria for every app, so you can compare picks across guides.
Four steps, every time
- 1
Shortlist
We start from the apps merchants actually use and ask about, for each job and store size.
- 2
Install on a test store
Each app goes on a real Shopify test store. We time the setup and note anything that needs theme code.
- 3
Score the same way
Every app is checked against the same criteria, so a 1 in one guide means the same as a 1 in another.
- 4
Re-check
When an app changes its pricing or features, or a reader reports something out of date, we test it again.
What we score
Six things, checked the same way for every app.
Setup
How long it takes to get working, and whether you need a developer.
Results
Whether it does the job it promises: more reviews, repeat orders, bigger carts.
Speed
The effect on page load, checked before and after install.
Support
We send a real question and note how fast and how well they answer.
Value
What you get on each plan, and when the price jumps.
Fit by store size
Which stage it suits: new store, growing, scaling or Shopify Plus.
Our editorial policy
Report something out of dateIndependent picks
We decide what goes in each guide and in what order.
Clear disclosures
If we earn from a link, or have a connection to an app, we say so on the page.
Dated and updated
Every guide shows when it was last updated.