Klaviyo alternatives for small Shopify stores

Klaviyo is the default email and SMS tool for a lot of Shopify brands. It’s powerful, but for a small store it can be more than you need, and the bill grows with your contact list. If you’re looking at other options, here are four worth comparing.

Why stores look elsewhere

• The price rises as your list grows, even if many contacts rarely buy.
• There’s a lot to learn before you see results.
• A small store often needs a few good flows, not a full marketing platform.

Shopify Email

Shopify’s own email tool is built into your admin. Templates pull in your products and brand automatically, and basic automations like abandoned checkout are included. It’s the simplest place to start if you only need newsletters and a couple of flows.

Switch if: you want the simplest setup and few extra apps.

Omnisend

Omnisend covers email and SMS with ready-made Shopify flows for welcome, abandoned cart and post-purchase. It’s often described as the closest like-for-like swap for Klaviyo at a smaller store’s scale.

Switch if: you want email and SMS together without the learning curve.

Mailchimp

Mailchimp is a familiar name with an easy editor. It suits stores whose email is mostly newsletters and announcements rather than detailed automation.

Switch if: your email is mostly newsletters.

Brevo

Brevo (formerly Sendinblue) offers email, SMS and chat. Its pricing is based on emails sent rather than contacts stored, which can suit a store with a big list it emails occasionally.

Switch if: you have a large list but send less often.

Before you switch

Export your contacts and note which flows are making money. Rebuild those first in the new app, then turn Klaviyo off. Check each app’s current plans on its listing, since prices change often.