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There are many different types of Shopify clothing stores, each with its own unique style. In this article, we will explore some of the most popular Shopify clothing store examples to give you an idea of what is possible. Whether you are looking for a sleek and modern store or something more rustic and vintage, there is sure to be a Shopify clothing store that fits your needs.

Shopify clothing store examples up your fashion game

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Top 13 Shopify clothing store examples

Fashion Nova

Its website design looks like a printed magazine with loads of images & big text.

  • Simple to navigate: Search by photos, each collection on the header bar.
  • A plethora of content:  The store offers a variety of product selections as well as amazing images.
  • Huge savings. The majority of Fashion Nova’s items are discounted, enticing internet customers to take the opportunity.
Fashionnova MyShopKit - Ecommerce Solution

Fashion Nova also has an announcement bar and exit intent popup offering sales with a countdown timer.

Fashionnova popup MyShopKit - Ecommerce Solution
Fashionnova popup

If you wish to have an amazing popup like Fashion Nova, install a Shopify Popup app.

Additionally, their attire has been seen in MVs for stars like Cardi B & Kylie Jenner. That Fashion Nova is the most searched fashion brand on Google may not come as a surprise.

Naked & Famous

This Shopify store is vibrant and trendy, with collections with pop culture influences and superb photography. It provides customers with useful information such as a fitting guide and raw denim instructions. The product page has an auto-rotating slide of product images. And, the title is pretty outstanding with a large font size.

Naked Famous MyShopKit - Ecommerce Solution
Naked Famous

Black Halo

Black Halo is a Shopify apparel company that provides fitted dresses, work attire, and evening wear. This store clearly demonstrates several collections with appealing images and simple CTAs. The company has a sizable fan base on Instagram. Therefore, it makes good use of this by promoting its “muses,” or influencers who wear its products.

Black Halo MyShopKit - Ecommerce Solution
Black Halo

What I like about this one among Shopify clothing store examples is the automated image-rich mega menu. When I hover over the image on the menu, it changes its shape and shows the shop now button. Also, under each product page, there is a related product recommendation section.

Black Halo mega menu MyShopKit - Ecommerce Solution
Black Halo mega menu

Jimmy Jazz

Jimmy Jazz influenced by hip-hop sells designer clothing, shoes, athletics, and streetwear. Over 80 brands, including Nike, Jordan, Adidas, and Polo Ralph Lauren are among those This Shopify retailer is an authorized store for above 80 brands namely Jordan, Nike, and Adidas.

The homepage has a simple layout that emphasizes just what matters most—their products. The product pages are also exceptionally good. They incorporate all the necessary information with a straightforward yet thoughtful structure.

Jimmy Jazz MyShopKit - Ecommerce Solution
Jimmy Jazz

What is noteworthy about Jimmy Jazz among Shopify clothing store examples is the sticky review bar on the right bar. This provides social proof for customers who are on the fence. Another way to show social proof is by using product badges such as BestSeller, Trending Now, Low-stock, etc.

Marine Layer

One of the prime Shopify clothing store examples is Marine Layer. They produce their own soft, ethically produced cloth.

Marine Layer MyShopKit - Ecommerce Solution
Marine Layer
  • Visual narratives. As soon as the homepage appears, a lovely film with Californian characteristics highlights the brand value.
  • Stunning pictures. Three high-resolution collections—Season Archive, New Guys, and New Gals.
  • Fast speed. Images are high-quality without slowing down the speed. It might use the Image Optimizer app to compress images and add alt text automatically.

Natural Life

Natural Life has a boho aesthetic. Originally intended to be a photographic studio, it evolved into a shop selling things that are optimistic, bright, and free-spirited. This Shopify store offers distinctive and vibrant apparel, accessories, home goods, and gifts.

Natural Life MyShopKit - Ecommerce Solution
Natural Life

The Natural Life storefront displays its playful side by emphasizing eye-catching product photos. The rest includes a set of collections, particular products, and an invitation to visit its Instagram account.

📚 Related Reading: Top 10 successful Shopify jewelry store examples.

Big Bud Press

Big Bud Press is a modestly sized but quickly expanding apparel brand with a focus on daily items. The Los Angeles-based company creates top-notch clothes for all body shapes. They take great satisfaction in using only local, moral manufacturing practices.

Big Bud Press has created a straightforward, lovely, and vibrant website. It’s famous for its simple navigation, distinctive appearance, and unwavering photographic theme.

Big Bud Press MyShopKit - Ecommerce Solution
Big Bud Press

It’s worth taking a closer look at Big Bud Press if you’re searching for the top Shopify clothing store examples that encourage body positivity, inclusion, and diversity. If you consider offering one aspect of diversity, you should display domestic currencies for international customers. It means that Korean customers can see prices in Won while Vietnamese customers can shop in VND.

Love Luna

This is another clothing store example with a positive social & environmental impact. Love Luna makes reusable feminine hygiene items and women’s clothes that help to promote sustainability and lessens the demand for more typical disposable products.

The store design is bold, colorful, and obviously geared toward a younger audience. With a savvy usage of Instagram postings with real-life customer anecdotes.

Love Luna MyShopKit - Ecommerce Solution
Love Luna

Customers may make smarter decisions regarding their personal care routines by reading the store’s informative About section, which also clearly describes the company’s key beliefs. Love Luna is a fantastic example of a Shopify business that has identified its niche and addressed a pressing issue.


The emphasis of exercise gear and clothing is on quality, performance, and comfort. Gymshark leverages social media sites efficiently, especially Instagram, where a lot of people are wearing their apparel. The homepage is simple to use and features a number of categories. The store design is also responsive design making it easy to shop on smartphones.

Gymshark MyShopKit - Ecommerce Solution

What I like most about Gymshark among other Shopify clothing store examples is the quick add section when you hover over the product. You can even choose the size on the quick-buy view

Gymshark quick add MyShopKit - Ecommerce Solution
Gymshark quick add

Beyond Yoga

Leggings, joggers, and bras are among the activewear & yoga clothing available on Beyond Yoga. The storefront furthers the brand’s inclusiveness by immediately showcasing its most recent collections with stunning graphics.

Beyond Yoga MyShopKit - Ecommerce Solution
Beyond Yoga

The website is simple to use; when you scroll down, the menu stays in place and presents all of its collections in a tidy manner. One of the most eye-catching online retailers for yoga apparel, Beyond Yoga showcases its natural style and encourages body positivity.

Posh Peanut

Posh Peanut provides a selection of stylish children’s apparel, useful accessories, and adorable family-friendly matching outfits. The clean, sophisticated, and contemporary design makes it a wonderful example of a Shopify baby clothing store.

Posh Peanut MyShopKit - Ecommerce Solution
Posh Peanut

Parents may visualize how the outfits might appear on their baby by looking at lovely real-life photos. Customers can easily discover what they’re searching for because of its user-friendly navigation.

Sleeping Baby

Sleeping Baby sells pajamas, baby swaddles, and the Zipadee-Zip, a wearable blanket for infants of different ages.

Sleeping Baby MyShopKit - Ecommerce Solution
Sleeping Baby

The homepage is convincing and has customer testimonials from contented parents who are delighted to share their experiences. This supports the brand’s slogan, “Better sleep for baby, better sleep for you.” The homepage also highlights its reputation for quality with trust badges offered by publications and programs they have appeared on, including Forbes, Shark Tank, Parents, and Good Morning America.

Shopify clothing store examples: Key takeaways

In conclusion, these 12 Shopify stores show that there are many different ways to design and operate a successful online clothing store. By offering a wide variety of products, using creative marketing strategies, and providing excellent customer service, these businesses have thrived. If you’re thinking of starting your own Shopify clothing store, take inspiration from these examples and start planning your business today.

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