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Introduction to What to Sell on Shopify

Understanding what to sell on Shopify is essential for leveraging current market trends and consumer preferences. As a versatile platform catering to both physical and digital goods, Shopify offers endless opportunities for entrepreneurs looking to stay ahead in the dynamic e-commerce landscape. This guide delves into various products and services that can elevate your Shopify store, whether you’re an experienced seller or just starting out.

Tips to choose what to sell on Shopify

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Physical Products – A Core Focus for Shopify Stores

Apparel and Footwear

When exploring what to sell on Shopify, consider delving into the $1.5 trillion market of apparel and footwear. This broad category includes a range of products from basic tees and yoga socks to exclusive designer wear and performance athletic shoes, offering diverse opportunities for Shopify merchants.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Beauty and Personal Care

Another promising answer to what to sell on Shopify lies in the beauty and personal care industry, valued at $758.4 billion. This sector includes high-demand products like LED face masks and organic skincare items, which are becoming increasingly popular among consumers looking for eco-friendly beauty solutions.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Home and Kitchen Essentials

For those pondering what to sell on Shopify, the growing market for home and kitchen essentials presents lucrative opportunities. Products such as innovative air fryers, stylish electric kettles, and chic kitchenware are in high demand, especially among audiences who enjoy cooking and home decoration.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Baby Products

The baby products market, projected to reach $331.92 billion, is an ideal choice for Shopify sellers contemplating what to sell on Shopify. This segment includes everything from organic baby clothing and innovative toys to safety gadgets, catering to parents who prioritize quality and safety for their children.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Pet Supplies

With an expected market value of $143.6 billion, pet supplies are a highly profitable category for those considering what to sell on Shopify. Beyond basic needs, this niche includes fashionable pet apparel, health supplements, and high-tech pet care gadgets, appealing to pet owners who treat their pets as part of the family.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Sports and Fitness

The sports and fitness industry offers a wide array of products for Shopify stores, from yoga mats to advanced home fitness equipment, catering to the health and wellness trend.

Home and Garden

The home and garden sector, set to reach $949 billion, spans from outdoor living products to interior decor, reflecting the increasing interest in home improvement and gardening.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Home Office Equipment

With the rise of remote work, home office products like ergonomic chairs and stylish desks have become essential, providing comfort and functionality for home-based professionals.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube video for key strategies to boost your store’s success.


The electronics market, including trendy items like smartwatches and the latest gaming gadgets, is a dynamic sector, constantly refreshed with new technological advancements.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube video for key strategies to boost your store’s success.

Smartphone Accessories

Smartphone accessories, a category marked by high demand, offer products like protective cases and innovative charging solutions, ideal for Shopify stores looking to cater to tech-savvy consumers.


The jewelry market, featuring unique items like handmade pendant necklaces and bespoke earrings, offers Shopify sellers a chance to tap into the growing demand for personalized and artisanal jewelry.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Car and Bike Accessories

The expansive market for car and bike accessories, which includes everything from practical repair tools to luxury upgrades, is a significant sector for Shopify entrepreneurs to explore.

Discover how to optimize your product line with our CRO demo store. Watch our YouTube playlist for key strategies to boost your store’s success.

Selling Experiences and Services on Shopify

Service Appointments

A strategic move in deciding what to sell on Shopify is offering online bookings for services. This could range from salon services, personal training sessions, to professional consulting. It caters to the growing demand for convenience and personalization in service-based industries.


When contemplating what to sell on Shopify, consider memberships. This model works well for various businesses, such as exclusive golf club access, subscription-based content platforms, or membership programs for special discounts and offers. It’s an effective way to build a loyal customer base and ensure recurring revenue.

Digital Products

The trend of selling digital products like online courses, e-books, or software licenses is a booming idea for what to sell on Shopify. This segment is particularly attractive due to low overhead costs and the ability to reach a global audience.

🥳You might want to read: Can you sell digital products on Shopify?


Offering unique experiences is an exciting answer to what to sell on Shopify. From wine tastings and cooking classes to adventure camps and travel tours, experiences cater to the increasing desire for memorable and engaging activities.

Classes and Workshops

Providing online or in-person classes and workshops in various fields like art, technology, or fitness is a unique and educational approach to what to sell on Shopify. This model not only diversifies your product offerings but also helps in building a community around your brand.


Selling expert consultations is an excellent service-based option for what to sell on Shopify. This could include financial advising, interior design consultations, or personal coaching services. It’s a great way to leverage professional expertise and offer personalized solutions to your customers.

Business Consultant MyShopKit - Ecommerce Solution


Incorporating rentals into your Shopify store, such as photography equipment, party supplies, or outdoor gear, is a creative and flexible solution to what to sell on Shopify. This option appeals to customers who need temporary access to high-quality products without the commitment of a purchase.

Quotes, Estimates, and Assessments

Offering professional services like quotes, estimates, and assessments can be a lucrative avenue for what to sell on Shopify. This includes sectors like home renovation, custom design work, or personalized health assessments.


Enabling your Shopify store to accept donations is a noble and impactful idea for what to sell on Shopify. This can support charitable causes, non-profit organizations, or community projects, allowing customers to contribute to meaningful causes.

Donation MyShopKit - Ecommerce Solution

Event Tickets

Selling tickets for various events through Shopify is a dynamic and engaging option for what to sell on Shopify. This includes concerts, workshops, webinars, or sports events, providing customers with easy access to tickets for their favorite events.

Digital Gift Cards

Offering digital gift cards is a versatile and convenient option for what to sell on Shopify. It’s perfect for last-minute shoppers or those looking for a flexible gift option, allowing recipients to choose their desired products or services.

Live Streams

Monetizing live streaming events is an innovative and interactive approach for what to sell on Shopify. Whether it’s live concerts, educational sessions, or exclusive online gatherings, live streaming can attract a wide audience and create a unique virtual experience.

Enhance Your Shopify Experience with Veda Builder

As you explore the diverse range of products and services to sell on Shopify, consider empowering your online store with Veda Builder. Designed to enhance the Shopify experience, Veda Builder offers an array of features tailored to the needs of Shopify merchants:

Diverse Templates for Every Niche

With Veda Builder, you have access to a wide variety of templates suitable for any product category mentioned in this blog. Whether you’re selling electronics, fashion, or offering unique experiences, Veda Builder’s templates ensure your store stands out.

Free and Flexible

Get started with our free package that allows you to create up to 17 pages, making it ideal for new and growing Shopify stores.

Easy-to-Design Headers and Footers

Customize your store’s look with easy-to-build header and footer options, enhancing user navigation and overall aesthetic appeal.

Integrated Upsell and Cross-Selling Features

Elevate your sales strategy with over 25+ built-in features for upselling and cross-selling, eliminating the need for additional apps. This integration not only streamlines the user experience but also optimizes your store for better conversion rates.

Download Veda Builder now and take the first step towards creating a Shopify store that’s not only visually appealing but also conversion-optimized.

Leveraging Research Tools for Shopify Success

Understanding what to sell on Shopify extends beyond just identifying market gaps or customer interests. It involves a strategic use of various research tools that can provide deep insights into current market trends and popular product choices. Here’s an expanded look at how these tools can be effectively utilized:

AliExpress Top Ranking

This platform is a goldmine for Shopify sellers seeking to understand market dynamics and consumer preferences. It showcases the top-selling products across various categories, offering a clear picture of what’s currently popular. For anyone trying to decide what to sell on Shopify, regularly checking AliExpress Top Ranking can reveal valuable trends in consumer purchases, helping you make informed decisions about your product offerings.

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Amazon Best Sellers

As one of the largest e-commerce platforms globally, Amazon’s Best Sellers list is an excellent resource for Shopify sellers. This list provides real-time data on what products are performing well in different categories. By analyzing these trends, Shopify sellers can identify potential products that could be profitable in their own stores. Additionally, this tool can help in understanding pricing strategies and customer reviews, which are crucial for shaping your product catalog.

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Google Trends

Google Trends is an indispensable tool for anyone looking to keep their Shopify store aligned with current interests and demands. By analyzing search query popularity over time, Shopify sellers can gain insights into what products are gaining traction or predict upcoming trends. This tool allows for country-specific searches, offering a more localized view of popular items or topics, essential for stores targeting specific geographic markets.

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TikTok Hashtags

In the age of social media, platforms like TikTok have become significant trendsetters. Hashtags such as #TikTokMadeMeBuyIt can be incredibly revealing for Shopify sellers. They provide a glimpse into the products that are captivating users’ attention and driving purchase behaviors. By staying updated with popular TikTok hashtags, Shopify sellers can capitalize on viral trends and incorporate them into their product offerings.

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This tool offers a unique view of what products are gaining interest on eBay, one of the world’s biggest online marketplaces. reveals real-time data on the number of watchers for specific products, indicating their popularity and potential demand. This insight is particularly useful for Shopify sellers looking to source products that are already proven to attract customer interest.

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Social Shopping Sites

Platforms like Etsy and Pinterest are not just social sites; they are treasure troves of information on consumer preferences and emerging trends. These sites can give Shopify sellers a sense of the types of products that are resonating with consumers, particularly in niche markets. By monitoring these platforms, sellers can stay ahead of the curve and introduce products in their Shopify stores that align with current consumer interests.

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Key Considerations for Product Selection on Shopify

When embarking on the journey of deciding what to sell on Shopify, several critical factors come into play that can significantly influence the success of your store. Understanding these elements is essential to make informed decisions about your product lineup.

Optimal Pricing Strategy

One of the first considerations in determining what to sell on Shopify is setting the right price point. Typically, products priced between $50 and $200 hit the sweet spot in balancing customer willingness to purchase without direct contact and maintaining profitable margins. This range is generally perceived as affordable for impulse buys yet substantial enough to assure quality, making it an ideal consideration for Shopify sellers.

products priced between 50 200 MyShopKit - Ecommerce Solution

MAP (Minimum Advertised Price) Pricing

Adhering to MAP pricing is crucial for maintaining profitability and brand integrity. This strategy prevents price wars among competitors, especially in markets with easily dropshipped products. By following MAP pricing, you can ensure a healthy profit margin while remaining competitive. This approach is particularly beneficial for Shopify merchants who aim to build a brand that stands for quality and trustworthiness.

MAP ads MyShopKit - Ecommerce Solution

Assessing Marketing Potential

Another vital aspect to consider when choosing what to sell on Shopify is the product’s marketing potential. Before adding a product to your Shopify store, think about how you will promote it. Can the product be easily integrated into your content marketing strategies, social media campaigns, or influencer partnerships? Products with high marketing potential tend to attract more customers and generate more sales, making them excellent choices for your Shopify store.

Accessory Sales Opportunities

When deciding what to sell on Shopify, consider products that lend themselves to accessory sales. Accessories typically have higher margins and can significantly boost overall profitability. For instance, selling a primary product like a smartphone or a camera opens up opportunities to sell related accessories like cases, lenses, or tripods. These additional sales can considerably increase the average order value.

Low Turnover Products

Choosing products with low turnover rates can be advantageous for your Shopify store. Products that don’t require frequent updates or new models allow you to maintain a consistent inventory and reduce the need for constant product research and updates. This stability can be beneficial in building a loyal customer base and streamlining your supply chain.

Product Size Considerations

The size of the products you choose to sell on Shopify can impact shipping costs and logistics. Smaller, lightweight items are generally easier and more cost-effective to ship, which is an important consideration in today’s market where free or low-cost shipping is often expected by customers.

shipping MyShopKit - Ecommerce Solution

Unique Offerings

Lastly, incorporating unique products not readily available locally can give your Shopify store a competitive edge. These products can attract niche markets and customers seeking something different from what’s available in physical stores. Selling unique or hard-to-find items can set your Shopify store apart and help build a distinctive brand identity.


As you contemplate what to sell on Shopify, remember that success hinges on understanding market trends, leveraging the right tools, and considering various factors that influence product viability. Whether you opt for physical products or unique experiences and services, your Shopify store has the potential to thrive by adapting to consumer needs and preferences.

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