There are many general Shopify stores that sell more than one type of product. And, they usually do a great job at making their site easy to browse and use. These types of shops can often be successful because they offer something different from the competition, and their customers appreciate the variety. In this blog, MyShopKit will be showcasing general Shopify store examples. Doing so gives you a better understanding of how to structure your store and subsequently increase your sales.
Why is it called a general Shopify store?
A Shopify store that sells items in a number of various categories is described as a general Shopify store. Its catalog contains anything, from plushies to cooking utensils, all in one site. Many people start with general Shopify stores to capitalize on rising product trends. They may advertise all hotly sought-after items in this manner without the need to open a separate store for each market segment. A general store is different from a niche one that sells only one type of product, such as yoga clothing.
Should I opt for a general or niche store?
It’s recommended to begin with a niche business if you’re unsure whether to open a general or specialty store. You might also create a general business if you cannot identify any niche suitable for you. You may get a ton of useful knowledge from this approach. After that, when you accumulate enough insights into the target market, you can embark on your journey to a niche Shopify store.
If you decide to open a general store, you can also test products to find the best sellers, and then create a specialty brand for that specific product. For instance, you’re selling many devices for the fitness market. And, if you spot one successful gadget, you can opt to create a store specifically for that item.
In case you are unsure of which Shopify theme you should use, Veda Builder will be a good choice. It allows you to build a whole store and add more functions without losing your past customization.
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Top general Shopify store examples to inspire you
Best Choice Products
Best Choice Products is a great example of a general Shopify store that utilizes various features to enhance the user experience. One such feature is a popup that offers customers a discount of 10% off their purchase. This feature helps to increase conversions by providing an added incentive for customers to make a purchase.
Shopify Popup, Smartbar, SlideProduct on sale
Additionally, Best Choice Products has a well-organized header that displays different product categories, making it easy for customers to find what they want. Another great feature of the store is the “best-selling products” section on the homepage, which allows customers to view product ratings without having to click on each individual product. This saves time and makes it easy for customers to find high-quality products.
Lastly, on the product page, there are multiple product images and videos, as well as customer reviews, which help customers make an informed purchase decision.
Happiest Baby is a typical example of a general Shopify store selling products for babies. One of the standout features of this store is the use of a homepage video that shows how a baby can sleep tightly with their products. This feature helps to demonstrate the effectiveness of the products and provides a visual representation of how they work.
The store also has a mobile app that provides helpful settings, daily sleep reports, and tips for new parents. This feature is very beneficial for new parents who might be looking for additional support and guidance on how to help their baby sleep well. Additionally, Happiest Baby has been featured in famous newspapers and magazines, which adds to the credibility and trustworthiness of the store.
Furthermore, the store has parent reviews with a video, that allows parents to see the product in action, and also, gives them an idea of how other parents have found it to be helpful. Another unique feature of this store is that for some products, parents have the option to rent, not just purchase, which is great for parents who want to test out a product before committing to buying it.
Lastly, the product media has images and videos that provide a more detailed and accurate representation of the product.
Hauser is a general Shopify store that sells many items for home decor. One of the standout features of the store is its simple and elegant design which makes it easy for customers to navigate and find what they are looking for. The store’s design is clean and easy to use which helps to make the shopping experience more pleasant for customers.
Another great feature of Hauser is the advanced filters that are available on the website. These filters include options such as outdoor/indoor, type, material, heat source, and style, which help customers quickly and easily find the products that are most relevant to their needs.
Additionally, the store uses product badges like “new arrival” and “on-sale” which helps customers quickly identify new and discounted products.
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Lastly, Hauser also features customer testimonials which provide potential customers with valuable feedback and insight into the products they are interested in purchasing.
It is a general Shopify store that sells accessories. One of the standout features of Pura Vida is that it replaces the traditional hero image with collection images. This not only adds visual interest to the homepage but also makes it easier for customers to see a variety of products at a glance.
Another feature that Pura Vida utilizes is the use of product badges. These badges, such as “Save 64%,” “Top Rated,” and “Personalize,” help to quickly communicate important information about the products to customers and can increase conversions by highlighting the value of the products.
Pura Vida also includes a quick view feature, which allows customers to quickly view product colors and add to cart without having to leave the page they are on. This will save the customer time and make the process more convenient.
Finally, Pura Vida has a “Shop the Look” feature on Instagram, this allows customers to easily purchase the products featured in their Instagram feed and encourages customers to engage with its social media.
This Shopify store sells cosmetics and body care products. I’m really impressed by the use of glowing images and close-up shots of their products on the homepage. This helps customers to get a better sense of the quality and appearance of the products, which can lead to an increase in conversions.
Additionally, the store also has a blog section that allows them to share tips and tutorials on how to use the products, this helps to educate and engage customers, which can lead to increased brand loyalty. Another great feature is the quick add to cart button, this allows customers to add products to their cart quickly, which can help to improve the checkout process and reduce cart abandonment.
Lastly, the store also has a Shop on Instagram feature, which allows customers to purchase products directly from their Instagram account, this can help to increase sales and provide a seamless shopping experience for customers.
This furniture store takes pride in its consistent theme of luxurious comfort. This theme is evident throughout the site, from the product imagery to the language used, and it helps to create a sense of luxury and high-end quality for customers.
Another great feature of the store is the use of visually appealing and optimized Shopify product images, this helps to showcase the furniture in the best light possible and give customers a clear idea of what they are purchasing.
Shopify Image OptimizerProduct on sale
Additionally, the store also has product information tabs, which allow customers to easily access important information about the products, such as dimensions, care instructions, and shipping & return. This can help to improve the customer’s shopping experience and reduce the number of questions they may have.
Lastly, the store also includes customer reviews, which can help customers make an informed purchase decision.
📑Related Reading: Top 8 Shopify wholesale store examples for inspiration – MyShopKit
What I like about this travel gear store is the use of lots of product images to show every aspect of the products. This helps customers to get a clear idea of the product, including size, design, and features, which can lead to an increase in conversions.
Additionally, the store also has product information tabs, which include reviews, specs, warranty, and other important information. This can help customers to make an informed purchase decision and understand the value of the product.
Another great feature is the ability to sell in bundles, allowing customers to purchase multiple items at once, which can save them time and money. Lastly, the store also supports multi currencies, which allows customers from different countries to shop in their own currency and make a purchase in a more convenient way.
Shopify Currency ConverterProduct on sale
This dog supplies store uses a slide of a dog image on the homepage. This helps to create an emotional connection with customers and highlights the store’s focus on dogs. Another great feature of the store is the inclusion of stories about dogs, which can help to educate and engage customers and create a sense of community around the store.
Additionally, the store also has a sale popup that shows which product is bought, helping to increase conversions.
Lastly, the store also has a sticky add-to-cart bar, which allows customers to easily add items to their cart as they scroll through the site. This can improve the customer’s shopping experience and make it more convenient for them to make a purchase.
General Shopify store examples: Conclusion
In conclusion, this blog provides general Shopify store examples to help you get started. If you are looking for specific help, be sure to check out the tips provided. Finally, remember that there is no one right way to run a successful store, so be creative and experiment with different strategies until you find something that works best for your business.