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5/5 - (12 votes) Insightful Post πŸ’―

There are many general Shopify stores that sell more than one type of product. And, they usually do a great job at making their site easy to browse and use. These types of shops can often be successful because they offer something different from the competition, and their customers appreciate the variety. In this blog, MyShopKit will be showcasing general Shopify store examples. Doing so gives you a better understanding of how to structure your store and subsequently increase your sales.


Why is it called a general Shopify store?

A Shopify store that sells items in a number of various categories is described as a general Shopify store. Its catalog contains anything, from plushies to cooking utensils, all in one site. Many people start with general Shopify stores to capitalize on rising product trends. They may advertise all hotly sought-after items in this manner without the need to open a separate store for each market segment. A general store is different from a niche one that sells only one type of product, such as yoga clothing.

Should I opt for a general or niche store?

It’s recommended to begin with a niche business if you’re unsure whether to open a general or specialty store. You might also create a general business if you cannot identify any niche suitable for you.  You may get a ton of useful knowledge from this approach. After that, when you accumulate enough insights into the target market, you can embark on your journey to a niche Shopify store.

If you decide to open a general store, you can also test products to find the best sellers, and then create a specialty brand for that specific product. For instance, you’re selling many devices for the fitness market. And, if you spot one successful gadget, you can opt to create a store specifically for that item.

CRO General Shopify Stores built by Veda

Are you on the hunt for inspiration for your general Shopify store? Your search ends here! We’ve curated a selection of outstanding Shopify store examples that showcase the incredible capabilities of Veda Builder, a 5-star Shopify website builder designed to elevate your general stores.

Shopify general store demo video

Conversion Rate Optimization (CRO) Features Include:

πŸš€ Hero Banner: Capture visitor attention with stunning Hero Banners that showcase top products or collections. Use captivating Image Parallax effects or autoplay videos to engage and enthrall your audience.

πŸ›οΈ Collections Section: Create an engaging shopping experience with a Collections section that lists all your available collections. Use 3D hover images to captivate and interact with customers.

πŸ“¦ Product Grids in Tabs: Organize your products effectively by utilizing Product Grids in tabs to display all products within each collection. Simplify navigation and product discovery for your customers.

πŸ’‘ Cross-Sell Offers: Boost sales with enticing “Buy X, Get Y” offers. Incorporate countdown timers to trigger a sense of urgency and encourage customers to take immediate action.

πŸ‘— Lookbook with Mini Cart Icon: Elevate your fashion and lifestyle store with Lookbooks and attach mini cart icons to items that models wear. Offer a seamless shopping experience with style inspiration.

🌟 Comparison and Customer Reviews: Persuade visitors by comparing your brand to others in the market. Highlight customer reviews and showcase famous clients to build trust and influence purchasing decisions.

🚚 Service Claims: Stand out with service claims that include free shipping, easy returns, and quality guarantees. Communicate your commitment to customer satisfaction.

πŸ“š Engaging Blog Posts: Educate and entertain your audience with informative blog posts. Share insights about your causes, product stories, and tips on how to use your products.

πŸ” Mega Menu: Enhance navigation by using a multi-level Mega Menu. Place your best-selling products on the header for easy access and increased visibility.

These CRO features are designed to optimize your general Shopify store and provide an exceptional shopping experience for your customers.

Explore Our Demo Stores

Want to witness these powerful features in action? Explore our demo general Shopify stores via the provided link and experience firsthand the impact of these CRO features on the general online retail experience.

Discover More Demo Stores

In addition to our featured general Shopify stores, you can also explore other demo stores to broaden your understanding of the possibilities available for your own e-commerce venture.

Try Veda Builder for FREE

Ready to take your general Shopify store to the next level? Take advantage of a FREE trial of Veda Builder. Your journey toward a successful online retail store begins here.

Top general Shopify store examples to inspire you

Best Choice Products

Best Choice Products is a great example of a general Shopify store that utilizes various features to enhance the user experience. One such feature is a popup that offers customers a discount of 10% off their purchase. This feature helps to increase conversions by providing an added incentive for customers to make a purchase.

Best Choice Products popup MyShopKit - Ecommerce Solution

Additionally, Best Choice Products has a well-organized header that displays different product categories, making it easy for customers to find what they want. Another great feature of the store is the “best-selling products” section on the homepage, which allows customers to view product ratings without having to click on each individual product. This saves time and makes it easy for customers to find high-quality products.

This image has an empty alt attribute; its file name is Best-Choice-Products-product-ratings-1024x497.png

Lastly, on the product page, there are multiple product images and videos, as well as customer reviews, which help customers make an informed purchase decision.

Happiest Baby

Happiest Baby is a typical example of a general Shopify store selling products for babies. One of the standout features of this store is the use of a homepage video that shows how a baby can sleep tightly with their products. This feature helps to demonstrate the effectiveness of the products and provides a visual representation of how they work.

Happiest Baby video hero MyShopKit - Ecommerce Solution

The store also has a mobile app that provides helpful settings, daily sleep reports, and tips for new parents. This feature is very beneficial for new parents who might be looking for additional support and guidance on how to help their baby sleep well. Additionally, Happiest Baby has been featured in famous newspapers and magazines, which adds to the credibility and trustworthiness of the store.

Happiest Baby featured in MyShopKit - Ecommerce Solution

Furthermore, the store has parent reviews with a video, that allows parents to see the product in action, and also, gives them an idea of how other parents have found it to be helpful. Another unique feature of this store is that for some products, parents have the option to rent, not just purchase, which is great for parents who want to test out a product before committing to buying it.

Happiest Baby real parents MyShopKit - Ecommerce Solution

Lastly, the product media has images and videos that provide a more detailed and accurate representation of the product.


Hauser is a general Shopify store that sells many items for home decor. One of the standout features of the store is its simple and elegant design which makes it easy for customers to navigate and find what they are looking for. The store’s design is clean and easy to use which helps to make the shopping experience more pleasant for customers.

Hauser hero image MyShopKit - Ecommerce Solution

Another great feature of Hauser is the advanced filters that are available on the website. These filters include options such as outdoor/indoor, type, material, heat source, and style, which help customers quickly and easily find the products that are most relevant to their needs.

Hauser collection 2 MyShopKit - Ecommerce Solution

Additionally, the store uses product badges like “new arrival” and “on-sale” which helps customers quickly identify new and discounted products.

Lastly, Hauser also features customer testimonials which provide potential customers with valuable feedback and insight into the products they are interested in purchasing.

Hauser testimonial MyShopKit - Ecommerce Solution

Pura Vida

It is a general Shopify store that sells accessories. One of the standout features of Pura Vida is that it replaces the traditional hero image with collection images. This not only adds visual interest to the homepage but also makes it easier for customers to see a variety of products at a glance.

Puravida collection images MyShopKit - Ecommerce Solution

Another feature that Pura Vida utilizes is the use of product badges. These badges, such as “Save 64%,” “Top Rated,” and “Personalize,” help to quickly communicate important information about the products to customers and can increase conversions by highlighting the value of the products.

Puravida product badges MyShopKit - Ecommerce Solution

Pura Vida also includes a quick view feature, which allows customers to quickly view product colors and add to cart without having to leave the page they are on. This will save the customer time and make the process more convenient.

Finally, Pura Vida has a “Shop the Look” feature on Instagram, this allows customers to easily purchase the products featured in their Instagram feed and encourages customers to engage with its social media.

Puravida shop the look Instagram MyShopKit - Ecommerce Solution

NCLA Beauty

This Shopify store sells cosmetics and body care products. I’m really impressed by the use of glowing images and close-up shots of their products on the homepage. This helps customers to get a better sense of the quality and appearance of the products, which can lead to an increase in conversions.

NCLA Beauty closeup MyShopKit - Ecommerce Solution

Additionally, the store also has a blog section that allows them to share tips and tutorials on how to use the products, this helps to educate and engage customers, which can lead to increased brand loyalty. Another great feature is the quick add to cart button, this allows customers to add products to their cart quickly, which can help to improve the checkout process and reduce cart abandonment.

NCLA dropdown menu MyShopKit - Ecommerce Solution

Lastly, the store also has a Shop on Instagram feature, which allows customers to purchase products directly from their Instagram account, this can help to increase sales and provide a seamless shopping experience for customers.

NCLA Beauty Instagram MyShopKit - Ecommerce Solution

Maiden Home

This furniture store takes pride in its consistent theme of luxurious comfort. This theme is evident throughout the site, from the product imagery to the language used, and it helps to create a sense of luxury and high-end quality for customers.

Maiden home hero image MyShopKit - Ecommerce Solution

Another great feature of the store is the use of visually appealing and optimized Shopify product images, this helps to showcase the furniture in the best light possible and give customers a clear idea of what they are purchasing.

Maiden collection image 1 MyShopKit - Ecommerce Solution
Maiden home get inspired MyShopKit - Ecommerce Solution

Additionally, the store also has product information tabs, which allow customers to easily access important information about the products, such as dimensions, care instructions, and shipping & return. This can help to improve the customer’s shopping experience and reduce the number of questions they may have.

Maiden home product info tabs MyShopKit - Ecommerce Solution

Lastly, the store also includes customer reviews, which can help customers make an informed purchase decision.

πŸ“‘Related Reading: Top 8 Shopify wholesale store examples for inspiration – MyShopKit


What I like about this travel gear store is the use of lots of product images to show every aspect of the products. This helps customers to get a clear idea of the product, including size, design, and features, which can lead to an increase in conversions.

Minaal product info tab MyShopKit - Ecommerce Solution

Additionally, the store also has product information tabs, which include reviews, specs, warranty, and other important information. This can help customers to make an informed purchase decision and understand the value of the product.

Minaal bundles 1 MyShopKit - Ecommerce Solution

Another great feature is the ability to sell in bundles, allowing customers to purchase multiple items at once, which can save them time and money. Lastly, the store also supports multi currencies, which allows customers from different countries to shop in their own currency and make a purchase in a more convenient way.

Minaal multi currency MyShopKit - Ecommerce Solution

Paw Huggies

This dog supplies store uses a slide of a dog image on the homepage. This helps to create an emotional connection with customers and highlights the store’s focus on dogs. Another great feature of the store is the inclusion of stories about dogs, which can help to educate and engage customers and create a sense of community around the store.

Paw huggies hero image MyShopKit - Ecommerce Solution

Additionally, the store also has a sale popup that shows which product is bought, helping to increase conversions.

Paw huggies sales popup 1 MyShopKit - Ecommerce Solution

Lastly, the store also has a sticky add-to-cart bar, which allows customers to easily add items to their cart as they scroll through the site. This can improve the customer’s shopping experience and make it more convenient for them to make a purchase.

Paw huggies sticky add to cart MyShopKit - Ecommerce Solution

General Shopify store examples: Conclusion

In conclusion, this blog provides general Shopify store examples to help you get started. If you are looking for specific help, be sure to check out the tips provided. Finally, remember that there is no one right way to run a successful store, so be creative and experiment with different strategies until you find something that works best for your business.

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